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A salesman into brain. Digital marketing in the personalization era

BASIC HALL, October 16, 15:15 — 16:15

It seems that the age-old argument “marketing vs. sales: which is more important?” is about to end. State-of-the-art technologies not only enable faster managerial decision making on the basis of sales analysis, but also the modeling of customer journey options and interaction with customers on all stages.
What limitations do those technologies have? Are the customers ready to trust robots? Or will some of them consider face-to-face interaction with a vendor of goods or services essential?