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The iPhone's success story proves that the most successful products start with Design. Today it means not only visual and tactile beauty, but first and foremost the ease of use. The companies that place a consumer in the center of their attention from the very early stages of product development become successful.
What does customer-centric approach mean? How can developers of new products avoid mistakes at the very early stages and not launch a product that is not easy to use enough? What can and should be done to make a customer feel good in the circumstances where technological solutions are changing every day?