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Officials should be adjusted to the fact, that their direct customers are citizens and business. Improvement of the quality of the service and their demands will inevitably be accompanied by a change in management culture. A new generation of companies - technological champions - as a rule, are examples of the most modern trends in corporate culture and client orientation. What can you learn from technological champions? Is the public sector ready for a change? What should be the new official of the digital age? What skills and qualities do they need? How to introduce new principles of management and command interaction? How should people be attracted and retained with new competencies? The civil service - is it the ideal place for heroism or labor?