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British Higher School of Art & Design
Dr. Umberto Giraudo has been the director of the bachelor honors degree course in product design at the British Higher School of Art & Design in Moscow since 2007, and is co-owner of the design production and consultancy agency Design Zavod, also based in Moscow. Dr. Giraudo obtained his PhD in product development methods from the mechanical engineering department of Politecnico di Milano, where he had the opportunity to work on several European-funded projects in collaboration with top design companies such as Pininfarina, Italdesign Giugiaro, Alessi and others, with the specific aim of defining new CAD tools and interfaces to improve the car design development process.
In Russia, Dr. Giraudo has acted as a consultant for the World Bank for regional innovation, as well as with Philips and a number of other companies, maintaining a balance between the academic world and real-life experience. He has been a promoter of the Territory of Design project at Winzavod, and he has actively promoted the development of product design in Russia for the past eight years, participating in many design competitions as a jury member, as well as speaking at major events.