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The Coca-Cola Company
Walter Susini, Senior Vice-President for Marketing of The Coca-Cola Company
Europe, Middle East & Africa Group.
Walter has more than 23 years of experience in building winning consumer brands across the world – both from a corporate and an advertising agency perspective.
Walter is leading a substantive transformation of the Coca-Cola marketing agenda & capabilities across Europe, the Middle East and Africa.
Walter has an extensive strategy and marketing background. He started in strategic planning with J. Walter Thompson in different markets around the world.
Later, he joined Coca-Cola Latin America, where he was instrumental in building the global Coke and Fanta positioning.
Following his time at Coca-Cola, Walter was an entrepreneur, founding his own branding & innovation company. He also led the global creative strategy, content & design function for Unilever as VP of Global Marketing; and was most recently president of two agencies in Brazil owned by the Dentsu Aegis Network Group:
• McGarryBowen, a full-service advertising agency , where he successfully repositioned the agency from a traditional model to a leader in digital advertising in that market, and
• LOV, a full digital agency with core expertise in digital consultancy and social media marketing.